3 Things That Every LinkedIn Summary Needs and 3 Things to Avoid
Your LinkedIn summary is the first thing future clients and colleagues read when they come to your profile. It should showcase your history, qualities, and expertise. You don’t want them to get bored two sentences in and click away.
Your LinkedIn summary is the most important part of your profile, and it should be compelling and engaging. Here are 3 things to do and 3 things not to do in order to make the most out of your summary.
1. Be Authentic
Show some personality in your summary. If you are funny, don’t be afraid to use a little humor. If you are determined, let that show through your writing. Share a few of your personal interests that are related to your job.
Being authentic and showing your personality increases your likability factor.
If you are new to the work field and don’t have much experience, don’t limit your summary to one or two sentences. Share an anecdote that displays one or two key personality traits.
2. Write Your Best Qualities
People want to know what you are capable of. List your accomplishments. Tell them what makes you different and what you can do better than anyone else.
Also, add external validation if you can. Do you have testimonials or awards you can mention?
3. End with a Call to Action
After the readers finish the summary, they need to know what to do next. Do you want them to connect with you? Should they email you or message you on Facebook?
Give them something to do next.
3 Things You Shouldn’t Write In Your LinkedIn Summary
What you write in your summary can either bring you more opportunities or drive them away. Here are a few things you shouldn’t write in your summary.
1. Anything Related to Controversial Topics
It is okay to have an opinion on certain topics, but LinkedIn is not the place to share those opinions. LinkedIn is a professional platform. You don’t want to drive away potential clients by saying the wrong things.
Don’t put anything in your LinkedIn summary that might offend others.
I’m passionate, motivated, strategic, responsible, and creative. Everyone says that. If you want to stand out, write your qualities in a unique way. You could use an anecdote like mentioned above or write a sentence that illustrates your traits.
3. Arrogant Statements
You need to showcase yourself on LinkedIn, but you don’t want to come off as arrogant. Saying, “I am the best recruiter on the face of the Earth” won’t do you any good.
Your LinkedIn summary makes a difference. Writing it well can lead to better job opportunities and improve your personal brand.