Business Theory & Practice

Branding Magic 101

Let’s face it. These days, all telecom tech worth mentioning is smart.

In the telecom business, there are so many super cool, super fast solutions hitting the market, it’s easy to nerd-out over techy deliverables and hardware upgrades.

With all of this smart tech, how does a consumer chose one offering over another?

We know these decisions aren’t always data driven. In fact, more often than not, it has everything to do with “all the feels.”

It’s not enough to be smart, or even the smartest, if your company doesn’t connect with the target market. Once your company has defined its target market segment, the key to success is a strong sense of identity and the ability to differentiate from the pack. Effective branding can result in higher sales of not only one product, but of other products associated with that brand.

The path to gaining market share begins with creating a well-defined, relatable feeling for your target customer and then broadcasting that message across all available channels.

Evoking emotion is all about branding. When it comes to branding, visual appeal and a relatable voice are crucial.

To achieve maximum appeal, your company should focus on honing the power of your brand’s assets, like a 1980’s movie makeover montage. To create a winning brand, it pays to devote resources to discovering and defining the stylistic representation of your company’s character and identity. Do not undervalue the power of a creative design campaign.

Logos matter. If yours is some outdated vestige from your company’s start up days, revamp it. If your brand is offering a new tech that offers solutions for a new market sector, consider updating logo marks to hone in on that new demographic.

Develop your brand’s voice. Speak to your target audience in terms of differentiated product, performance, or brand benefit. Refresh web copy, as well as contract language, for a cohesive brand message experience on the user end.

If you really want to win in the market share game, make your identity clear, and your message cohesive. Stay fresh and don’t hesitate to enlist a specialist. Remember that branding magic is a special skill. The most successful companies know how and when to wield it.


Tiffany Dyess- 1stel Blog Contributor

About the author

werkLab Studios

werkLab Studios