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Creating A Customer Focused Newsletter

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Creating A Customer Focused Newsletter

Advertising via the internet is one of the best ways to reach their customers while keeping costs down. Along with a website and a strong social media presence, a popular trend for finding and keeping customers is starting a company newsletter.

Unlike other forms of online marketing, newsletters go right to your customers’ inboxes, making them harder to ignore. Here’s how to get started with a great company newsletter that will keep your customers coming back:

Make a great opt-in offer.

To attract customers, create an offer they can’t refuse, such as attractive discounts or an informative free e-book, that they’ll receive in return for signing up for your newsletter.

To attract customers, create an offer they can’t refuse, such as attractive discounts or an informative free e-book, that they’ll receive in return for signing up for your newsletter.

Send your newsletter out regularly.

Regular interaction with your mailing list will help your customers remember your business. If you send out your newsletter less than once a month, you risk your list becoming “stale” and customers unsubscribing. Ideally, businesses should aim to send a newsletter or similar mailing between one and three times a week.

Regular interaction with your mailing list will help your customers remember your business. If you send out your newsletter less than once a month, you risk your list becoming “stale” and customers unsubscribing. Ideally, businesses should aim to send a newsletter or similar mailing between one and three times a week.

Create content for just your list.

To encourage your customers to stay on the mailing list, give them content that they can’t get anywhere else. Create special coupons and incentives only for your mailing list customers, and write content for your newsletter that doesn’t already appear on your website.

To encourage your customers to stay on the mailing list, give them content that they can’t get anywhere else. Create special coupons and incentives only for your mailing list customers, and write content for your newsletter that doesn’t already appear on your website.

Make it easy to opt out.

For various reasons, sometimes customers want to leave your mailing list, and the law requires you to allow them to unsubscribe. Make sure a clear “unsubscribe” link is on your newsletter to avoid spam complaints. Using mailing list software makes it easy to comply with the unsubscribe laws. Encourage these unsubscribing customers to continue to follow you on social media.

For various reasons, sometimes customers want to leave your mailing list, and the law requires you to allow them to unsubscribe. Make sure a clear “unsubscribe” link is on your newsletter to avoid spam complaints. Using mailing list software makes it easy to comply with the unsubscribe laws. Encourage these unsubscribing customers to continue to follow you on social media.

If you’re looking for a reliable phone and internet connection to communicate effectively with your customers, contact 1stel and learn how we can help.

 

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werkLab Studios

werkLab Studios

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