Make Your Website Responsive
According to Search Engine Land, nearly 60% of web searches now start on a mobile device.
This is a huge increase from just a couple of years ago when most searches originated on a desktop computer. As the mobile web has quickly risen, so has the need for responsive websites.
What is a responsive website?
It is a site that looks good across all digital platforms, including smartphones, tablets, laptops and desktops. Until fairly recently, most websites were designed to display on a large desktop screen because most of us were surfing the web from home or work. Now we surf on the go, using smaller and smaller screens. Websites that were built for desktop viewing simply do not work well on little screens.
Why? Because the text is often too small to read. Users have to “pinch and scroll” to see it. The web design is static so the words and pictures tend to slide off of the page. Users have to slide the page back and forth to view all of them. The content, both pictures and text, is too bulky for a small device and takes forever to load.
All of this leads to user frustration, high bounce rates (the number of people who land on your site but then leave without clicking to another page) and fewer conversions. The way to stop this is to create a responsive website.
To a web designer, a responsive website is one that uses fluid grids, flexible layouts and CSS.
To a business owner, it is a sleek, welcoming site that renders well on all devices and engages users. It is easy to read, has simple navigation and loads fast. It is the difference between a frustrating website experience and a great one.
The trend is clear. The mobile web is upon us. Businesses that want to stay ahead of the game and compete on the web need a responsive, mobile-friendly website.