How to Have the Perfect Hotel Guest Wi-Fi
Hotel guests today expect Wi-Fi as an amenity, and they expect it to work right. It takes some work, but doing it well will encourage them to come back.
While many people use cell phone communication, many others bring laptops or tablets that require Wi-Fi. When guests arrive for a convention, they’ll connect in bursts. They’ll bring all kinds of devices. The hotel’s wireless Internet needs to be robust enough to deal with these situations. Here are some ways it can provide the best experience.
- Provide secure connections.
With an unsecured connection, anyone with some simple equipment can eavesdrop on people’s data, stealing email and passwords. WPA2 is the state of the art and is available on all modern equipment.
- Make the password easy to remember.
The point of the secure connection is to protect people’s data, not to keep strangers out. A password you give to everyone is an open secret, so keep it simple.
- Name the Wi-Fi so it identifies your hotel.
There are usually other hotspots in the area, and some of them could be malicious. Make it easy for guests to figure out which one is yours.
- Set up a captive portal with an attractive landing page.
The landing page gives users confidence that they’ve got the right connection. You can use it to ask them to identify themselves and agree to the terms of service. Having them agree that they’re responsible for all consequences of their Internet use is legally helpful. Make sure the page works well on all screen sizes.
- Consider offering service tiers.
Some people want the fastest service possible and are willing to pay for it. Offering them higher speed at an extra cost satisfies them and provides a little additional income.
- Have plenty of access points.
Guests shouldn’t have to wander the corridors in search of a good connection. Whether to make Wi-Fi available in the lobby is a more difficult question. Having a separate hotspot there, with more limited access, may be the best solution.
- Don’t skimp on your Internet connection.
All the guests’ Wi-Fi devices have to go through your Internet connection; if it’s too slow, everyone’s connection will be slow. Getting a connection fast enough to give guests reasonable speed will pay for itself.
A good Wi-Fi service makes a good impression on hotel guests. Doing it right requires some physical planning and may require new wiring. A qualified designer should create the landing page. There’s some effort involved, but it lets the hotel’s service stand out.