In the last few weeks of the year, marketing budgets get tight. Here are a few things you can do to move closer to your goals without spending a ton of money:
Focus more on digital marketing
Facebook posts, blogs, and emails are all considerably cheaper than TV and radio advertisements. If your budget is dwindling, then you should shift your focus to digital marketing for the time being. With a holistic strategy, you’ll be able to generate and convert leads as well as build meaningful relationships.
Curate and repurpose content
Unless you’re willing to write articles yourself, content creation can get expensive. But you don’t necessarily need fresh content to practice social media and email marketing. Instead, consider sharing older blogs and curating articles from other sources. This is a good, cost-effective way to get in contact with prospects.
Play to your strengths
You can’t have everything all at once, especially if your budget is limited. At times like this, it’s more important than ever to prioritize goals and play to your strengths. You can’t waste any resources on inefficient methods.
Ask for customer reviews
Customer reviews are an excellent source of digital marketing content. All you have to do is ask for them, and then you can post them on your website and share them with prospects. As an added bonus, these will help build credibility and brand awareness.
Draw conclusions from your marketing data
You may not have enough money to buy new software, but you can still look at whatever marketing data you have and make meaningful conclusions. See if any customers are due for a reorder or if there are behavior patterns in your Facebook audience. You might be able to create new sales opportunities just by examining your data.
Even if your marketing budget is exhausted, you can still make good progress. You just need to switch up your tactics and value every dollar.