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The Top Small Business Trends in Social Media

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The Top Small Business Trends in Social Media

As we move into the new year, social media continues to be an increasingly important way for businesses to directly connect with their audiences. It’s becoming more important than ever for businesses not only to have a social media presence but to engage actively and regularly with it. Here are some of the top ways you’ll want to use social media in 2017

Add new platforms: 

Facebook, Twitter, and LinkedIn are still the standbys of business social media, but you’ll want to consider branching out into additional networks. Instagram and Snapchat are popular with younger audiences and becoming increasingly important to reach all ages. If you sell a lot of attractive products, you’ll want to show them off with a Pinterest account. And Google + remains a great stable to boost your website’s SEO.

Use short-term platforms: 

Snapchat has always worked by having users post temporary stories that disappear after a set period of time. Instagram recently implemented a similar feature, Instagram Stories, that posts photos for 24 hours. Short-term stories are a great way to engage audiences by posting breaking stories and other live photos or videos from your business.

Publish original content:

Facebook and LinkedIn both have platforms, Facebook Stories and LinkedIn Publishing, that make it easy to post blog or article-style posts on social media. Adding periodic engaging long-form posts to your social media repertoire will interest your audience.

Interact regularly:

Social media allows your customers to easily interact with you, and to keep them happy and engaged, you’ll want to respond promptly to their positive remarks and concerns. Some social media sites, such as Facebook, boost your online presence if you quickly respond to customer requests via private message.

Social media allows your customers to easily interact with you, and to keep them happy and engaged, you’ll want to respond promptly to their positive remarks and concerns. Some social media sites, such as Facebook, boost your online presence if you quickly respond to customer requests via private message.

In order to have a strong social media presence, you’ll want to ensure you have a strong, reliable internet connection. Contact one of the Communications Consultants to learn more about our 1stel Business Internet services.

 

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werkLab Studios

werkLab Studios

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