Video content is a small business trend that has been around for a while, but is starting to really pick up steam. Even anecdotally, anyone who spends any amount of time on social media will know that video content receives the most engagement. Primarily, this is because a video is able to capture an audience’s attention in a way that blogs and articles just cannot.
Nevertheless, according to some recently published statistics on Buffer:
- Video content is projected to be 80 percent of user internet traffic by 2020,
- There are 8 billion videos watched on Facebook every day,
- YouTube users watch 500 million hours of video content daily,
- 60 percent of marketers are using video content as part of their strategy, and
- 44 percent of small businesses plan to invest in or expand video content marketing.
Consequently, it should be no surprise that video content marketing is changing the shape of the marketing world. If the trends tell us anything, it is that small businesses can no longer ignore it as just an option. That said, the real video content trends have little to nothing to do with technology and special effects. The real trend is the creating a better understanding of your ideal customers and their needs, desires, habits, goals, values, and more. It is through these insights that you will drive sales and improve your return on investment. Nevertheless, there are things you need to do in order to stay ahead of your competition.
1. More Facebook views
Facebook provides the biggest bang for the buck. Videos receive 8.4 times more engagements on Facebook than on any other social site.
2. More Live Streaming
Statistics show that users will spend more than 3 times the amount of time watching and are 10 times more likely to comment on a live streaming event.
3. Effective Distribution
There was a time when you could upload to YouTube and that was the end of it. Today, you need a distribution strategy that includes multiple social networks and as embedded content.
4. Virtual Reality Will Go Mainstream
While today, virtual reality is a bit of a gimmick, the devices are becoming more accessible and have broad appeal. In short order, virtual reality will no longer be an option.
5. Sales Will Become the Norm
Expect to find more videos focused on shortening the sales cycle and closing the deal. Ultimately, a video is the next best thing to seeing the product in person.